I designed bold, unconventional visuals that disrupted the scroll, captured attention and drove curiosity. Each touchpoint funneled users to a custom-designed landing page, where ARCOA’s professionalism and industry authority converted interest into trust. The campaign delivered immediate results—high engagement across paid media and strong landing page performance—directly contributing to increased service sales. Due to its success, ARCOA continued to use the campaign’s visual system across future print collateral and event banners.