Led the rebrand of 33 Realty to shift the perception of real estate from aggressive and transactional to transparent, strategic, and partnership-driven. We repositioned the brand around “real talk, real results,” emphasizing honesty and long-term value. The new visual identity features strong 45° angles to convey structure and confidence, while overlapping “3s” in the logomark symbolize collaboration and lasting relationships; resulting in a bold, disciplined brand built for sustained success.