Led the rebrand of Albany Steel & Brass, thoughtfully modernizing the identity while preserving the integrity of their trademarked ASB mark. The new logo design incorporates a subtle hex-nut silhouette; a direct nod to the company’s industrial roots and grounding the brand in its core industry. The concentric inner rings were designed to represent partnership, stability, and endurance, reinforcing the company’s long-standing commitment to reliability. Beyond the logo, I developed a cohesive suite of business essentials and led a full website redesign, transforming an outdated digital presence into a modern, streamlined experience that reflects Albany’s exceptional customer service and high-quality products.