Designed a complete brand identity for retired NFL running back Matt Forté, crafting a contemporary visual system that reflects his evolution beyond football while honoring his accomplished NFL career. nspired by his iconic #22 practice jersey, "Workhorse" embodies durability, discipline, and relentless consistency. The brand is rooted in grit, faith, and a commitment to the work; transforming athletic heritage into a modern lifestyle identity. The brand identity extended seamlessly into apparel merchandise, philanthropic initiatives, and future ventures, creating a cohesive foundation for Forté’s next chapter both on and off the field.