bucs fans are known for showing up no matter what—but many, especially older male fans, weren’t prioritizing their own health the same way they supported their team. adventhealth sought to shift that mindset by encouraging them to commit to a trusted care partner. the solution was a heartfelt campaign anchored by a tv spot featuring baker mayfield. the story follows a devoted dad helping his daughter with home projects, only to reveal she’s preparing for a new baby. in supporting her, he’s unknowingly preparing himself for the future; reinforcing the message that being ready for life’s big moments starts with taking care of your health.