Crafted a compelling narrative tracing Stephen Curry’s journey from a 3-star recruit to NBA superstar. Designed the website as the central hub for the tour, amplifying exposure for 3-star prospects on both national and international stages. Extended the art direction beyond the digital platform to create a cohesive brand experience across photography, court designs, billboards, banners, merchandise, and more; ensuring a consistent, visually striking identity that resonated with audiences throughout the tour.